Case Study 2 Improving E-Mail Marketing Response A company wishes to improve it

Case Study 2: Improving E-Mail Marketing Response
A company wishes to improve its e-mail marketing process, as measured by an increase in the response rate to e-mail advertisements. The company has decided to study the process by evaluating all combinations of two (2) options of the three (3) key factors: E-Mail Heading (Detailed, Generic); Email Open (No, Yes); and E-Mail Body (Text, HTML). Each of the combinations in the design was repeated on two (2) different occasions. 

Published

Leave a comment

Your email address will not be published. Required fields are marked *